Zoho One — The Operating System for Business

Zoho is a privately-owned technology company that was founded in 1996 as Adventnet, Inc. and has quietly evolved into an ambitious global player that serves the SMB and enterprise markets with cloud applications. The company offers a suite of more than 50 business, collaboration and productivity applications. These include applications for CRM, project management, finance, human resource management, analytics and support.

The company is headquartered in Chennai, India. It has eleven offices in India, five in the United States and has offices in Brazil, Canada, Mexico, Australia, Japan, Singapore, China, Egypt, South Africa, United Arab Emirates and the Netherlands. Offices in France and Germany are in preparation. Zoho has more than 10,000employees as of mid-2021. It is present in 180 countries with more than 70 million users.

Zoho One

Zoho aspires to deliver the operating system of a business with the goal of driving customers’ margins by unifying business operations on one single technology platform. The most important part for delivering this vision is Zoho One.

Analysis

With Zoho One, Zoho offers a comprehensive set of applications that support a major part of the corporate value chain, including supporting processes. The main areas that are only partially covered (via Zoho Inventory) are Procurement and Inbound Logistics, as depicted in the diagram below. These processes, however, are supported by partner solutions that are available on the Zoho Marketplace.

SWOT

Strengths

  • Built-in data cleansing through the data preparation capabilities of the Zoho BI and Analytics platform
  • Independent applications reduce entry barriers and allow multiple entry paths into Zoho One
  • Work graph, which enables context aware communications and search based on an understanding of the strength of interactions between people
  • Context aware conversational search
  • Transparent and attractive pricing without hidden fees
  • Natural Language Processing powered enterprise search and analytics
  • Missing industry solutions
  • No CPQ solution in their own stack
  • Hybrid work solutions extending Zoho Workplace like Zoho Backstage, but also Zoho Learn, Zoho Lens and further solutions
  • The partner management organization might be lacking local staffing to support strong growth in strategic regions

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Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

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Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation