The history and trajectory of CRM — an expert view

CRM, in various incarnations, has been around since the 90s. If one counts in contact managers like Goldmine, then we are actually talking about the 80s. Some consider it a strategy, but whether it is or not, is a discussion that has been closed long ago.

Still, there is a lot going on. And I mean a LOT.

So, it is time to talk to someone who accompanies the industry since it was immature, someone who also contributed to shaping the industry and some of the solutions around.

So, we reached out to Volker Hildebrandt.

Volker is a fountain of information about where it comes from and where it is heading to. So, if you are interested in the current state of affairs and in the trajectory that the industry is likely to take, then listen in.

You will not regret it!

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation