SAP acquires Gigya — A Snap Analysis from Down Under

The News

Well, it is already more than two weeks ago that this news hit the wires, but SAP announced the acquisition of Gigya, a leading Customer Identity and Access Management (CIAM) platform vendor. Gigya got placed in the top position of Forrester’s Wave for Customer Identity and Access Management Platforms Q2 2017, a position that is owned by SAP, if the company manages to address customer (and hence analyst) concerns that arise from the merger.

The Bigger Picture

The CIAM market is evolving fast, coming out of the area of providing social logins with the purpose of simplifying web site logins only a decade ago. This purpose remains but along with solving registration problems there are now a lot regulation challenges that are to be addressed. Just think, management of consent and preferences across sites, or GDPR, which imposes data residence requirements on top.

My PoV and Analysis

This acquisition is a great move by SAP because it improves SAP’s solution portfolio on at least two dimenstions:

  • CiAM adds important glue to the current offerings

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation