Reflecting on 2023 with gratitude — What caught your interest

Thomas Wieberneit
3 min readJan 1, 2024


A very happy, healthy and prosperous new year to all of you.

This is also the time to review my blog and to have a look what your favourite posts of 2023 have been. With 23 posts, I admittedly have been somewhat lazy in 2023.

Looking at the top ten read posts in 2023, there is a clear clustering about a few topics, none of them really surprising. There is a genuine interest in CX, ChatGPT, and vendors.

Again, this is not a surprise.

Still, there are a few surprises in the list!

So, without further adoo, let’s hear the drumroll for your top five favourite posts on my blog — in ascending order. After all, some suspense cannot harm.

The fifth place gets claimed by my review of ZohoDay 2022 — “Don’t mess with Zoho — A Zohoday 2022 recap”. Yes, you read that right. This is a 2022 post.

The fourth place got claimed by another article on Zoho, almost one year younger: Zoho, how a technology company reimagines business software. It is a reflection on the Zoholics 2023 conference in Austin and gives information about how Zoho evolved in the 12 months that lie between these two articles.

The article that your reading placed on position 3 is about the topic of 2023: ChatGPT. Beyond the hype — How to use ChatGPT to create value explores scenarios that help businesses gain value from an implementation of ChatGPT and provides an assessment framework that bases on accuracy of responses and fluency of the generated output.

The second place, according to your interest, goes to an article about Zoho again. Truly Zoho — How capitalism and doing right coincide is about my take on the deeply immersive tour to which Zoho invited some fellow analysts and me in the beginning of 2023. Zoho gave us the unique opportunity to understand how the company leadership and, more importantly, its employees “tick”, what drives them — at the company HQ in Chennai and in Tenkasi, where Zoho started the implementation of its Transnational Localism concept.

Originally published at on January 1, 2024.



Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation