The News

In the past 5 weeks or so, there have been quite a few news items about Nimble, with the biggest product news dated September 28 and the most interesting business development dated October 11. The headlines include Nimble’s deeper collaboration with Microsoft and its channel partners, as well as product innovations intended to increase the value delivered to Office 365- and G Suite users.

  • Has partnered with NeoCloud. NeoCloud is a managed cloud services company that deploys and manages Office 365. The company now bundles Nimble into all its Office 365 deals and thus offers business applications on top of its infrastructure- and productivity-focused solutions. This is based on the (valid) assumption that Office 365 users benefit from having a simple and powerful contact management platform that resides on top of the productivity suite.
  • Has become selected by Microsoft to join its Seattle Accelerator program.
  • On the product front released Nimble Prospector, a ‘powerful email/phone and address discovery engine that enables Nimble users to build outbound prospects’. According to Jon, prospector draws upon dozens of sources (not LinkedIn, so much he volunteered) to deliver contact information based on a company or domain name. Nimble also introduced an Add-In for Outlook on Android and, not surprisingly, support for Microsoft’s Edge

The Bigger Picture

All this shows that Nimble continues to pursue its “Trojan Horse” strategy to become the premier choice of ‘CRM’ system for SMBs. I have written about this earlier, most recently here. Apart from continuing on its path of simplicity and usefulness, Nimble strives to achieve this objective by becoming ubiquitous on the infrastructure and software stack that is very likely to become the premier business platform: Microsoft.

MyPoV and Advice

Jon Ferrara is repeating the strategy he pursued with Goldmine. He is betting on the Microsoft infrastructure becoming the dominant business fabric, surpassing AWS while keeping Google at bay.

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