How to measure the ROI of CX — A CXChangersTalk

  • Why is it so hard to establish a financial benefit of a CX initiative? Is it so hard, after all?
  • What are financial objectives that shall be reached by „good customer experience“?
  • Is there a way of linking CX improvements to revenue/profit/cost/margin changes?
  • How to find out whether a CX initiative has a positive ROI or achieved ist objectives?



Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

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