How to make CRM users happy


In this very vivid CRMKonvo we talked with Martin Schneider, head of corporate strategy at SugarCRM about why CRM systems still do not make their users happy. I mean, from its very beginnings, it is almost 40 years into the history of CRM.

And. CRM. Systems. still. do. not. make. their. users. happy.

What are the culprits? What are possible remedies? Listen to some CRM dinosaurs who discuss their learnings through the years and how market and demands have changed since the early days.

As a bonus: Learn what custom motorcycles have to do with customer experience.




Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation