How to do marketing from a strategic point of view

The CRMKonvos gang had the immense pleasure to chat with Ginger Conlon, CRM Playaz alumna and freshly minted Thought Leadership Director at Genesys.

Throughout her career, Ginger has seen and and gained more than a little marketing experience, looking more at the strategic angle than tactical execution. How to build brands and messaging around brands etc.

Some fascinating questions around these topics are: Who does own customer experience (besides everyone)? Or how to create win-win situations?

Listen to Ginger who opens up her in-depth experience for us.

This was good for a lively and insightful conversation, hopefully not only for us but also for our audience. And it is not only talk, Ginger also has the data.