How to avoid the CRM crisis
Customer relationships are on the cusp of a crisis, are they? And if this observation is correct, what can we do to avoid the crisis, or even get out of it in case we happen to have taken the step over the precipice?
In this CRMKonvo — sponsored by SugarCRM — amongst other things, we talk about the results of the 2021 CRM and sales impact report. Core questions are what has a positive, or negative, impact on sales performance or customer loyalty. The report covers insight gained by 1,000 sales pros.
We are discussing with Frank Tjaben, who moved on to sales after having gained considerable experience in various different roles in call centers and other types of organizations. Frank now uses his experience on the other side of the force and has a lot of interesting stories to tell about how a CRM helps or does not help, depending on its implementation.
This CRMKonvo is in German language (the report is available in German and English language and definitely worthwhile having a look at).