Thomas WieberneitFollowDec 6, 2016·1 min read…a distinction between interaction and engagement. The biggest difference is a really about outcome. Interactions are often transactional, simple, quick and that is all they are about. Engagement, like dating, good engagement is all about getting the second date. In an SMB, the challenge becomes how to scale engagement; not an easy task. In a small business, th…Influencer Panel: Proactive Customer Engagement for SMBs131Alan BerksonEvery engagement is also an interaction but interactions do not necessarily mean engagement.