CRMKonvos — Raj Balasundaraman on AI in Marketing and more

It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest — and had a second one, but more on this special appearance below.

Of course we were interested in both sides, Emarsys, the marketing automation company that was recently acquired by SAP, and in his deep experience with the implementation and use of AI based systems. We had lots of questions like:

Where is the marketing automation market headed? What is your view on marketing automation tools at the intersection of CDP’s, personalization, RTIM, Customer Journey Orchestration? Will these market segments merge? Will they jointly create another one?

What is the difference between Marketing Automation and Marketing Clouds? Is one used rather for B2B purposes and the other one more on the B2C side? Or is it different concepts?

What is the role of AI and M/L? What is AI after all? Is it just a vendor generated hype? Why should AI work now, after the previous hype cycles failed to deliver on the promise? What are promising applications of AI and machine learning in marketing?

Lots of ground to cover. And then we also touched pricing, which currently is a very hot topic. Raj has an interesting point of view — that I like a lot.

Last but not least, Ray Gerber, Chief Solution Officer at Thunderhead, who started to follow the CRMKonvo as an interested and active community member came in for some more in depth AI discussion. Things couldn’t get any better, and of course we didn’t stick to the hour that we gave ourselves. Too much high value conversation to be digested.

Enjoy this epic 1:30 h episode that is packed with expert information of two persons who know.

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation