CRMKonvos #17 — Entering The Dark Side of the Cloud

#CRMKonvos #17 — The dark side of the Cloud — danger, hope, liability, subscription, privacy … are they all gone? Quo vadis on premise and managed services? We are looking at the dark side of the cloud, its effects, chances and possibilities.

We are also analysing the acquisition of Emarsys by SAP, do a little breakdown of the Microsoft cloud services that got announced last week (MS Teams anyone?) and general perspectives. Is the coveted 360 degree on the customer an illusion? And there is some harsh reality facing some suboptimal corporate structures. Fair play, as lived by Zoho, is another topic to be covered …

Expectations towards SAP and its Customer Data Platform CDP++ are going towards the next level. Is SAP planning to destroy the silos to create more transparency? Is CDP really some BS (hint: not really) or can it be used in a valuable (for the customer) way)? A CX platform or at least a #COTP (Customer oriented Transaction Platform) are possible ways.

Lots of ground to be covered.

This episode is in German

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Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation