Thomas Wieberneit – Medium

Thomas Wieberneit

The CDP is dead — long live the CDP!

In the past few years, I have written about CDPs, what they are and what their value is — or rather can be. My definition of a CDP that I…

Jun 5

The CDP is dead — long live the CDP!

Jun 5

Data Wars: SAP Vs. Salesforce In The AI-Driven Enterprise Future

The past weeks certainly brought a lot of news, with SAP Sapphire and Salesforce’s surely strategically timed announcement of acquiring…

Jun 3

Data Wars: SAP Vs. Salesforce In The AI-Driven Enterprise Future

Jun 3

Informatica — Salesforce’s Precious; one Platform to Govern all Data

The news

May 27

Informatica — Salesforce’s Precious; one Platform to Govern all Data

May 27

How to speed up your expense process from days to minutes

During the recent ZohoDay 2025, I had the pleasure of talking to Jaroslaw Pietraszko, CIO for IFFCO Group, about what IFFCO is doing with…

May 23

May 23

Does Creatio create a new future for enterprise software?

I had the pleasure of spending two days at the Creatio NoCode Days in the Ritz-Carlton in Orlando, together with customers, partners and…

May 16

Does Creatio create a new future for enterprise software?

May 16

AI killed the Platform Star — or didn’t it?

Do you remember the uproar that Microsoft CEO Satya Nadella recently created about the death of SaaS ? Although this is obviously some…

Apr 18

Apr 18

You think you can’t achieve 100% CRM adoption? Try this!

During ZohoDay2025 I had the pleasure of having a conversation with Udit Pahwa, CIO of Blue Star Ltd . Blue Star is a nearly 80-year-old…

Apr 4

Apr 4

LLM Showdown: Comparing ChatGPT, Gemini, and Grok for Automated News Research

The analyst’s day is full of research. Now, this is the age of AI and AI is here to help, isn’t it? As everyone is talking about copilots…

Mar 13

LLM Showdown: Comparing ChatGPT, Gemini, and Grok for Automated News Research

Mar 13

How to Get From Excel-Mania to Enterprise Reporting

ZohoDay 2025 offered the possibility for some good conversations with Zoho enterprise customers about their journey with Zoho. Another…

Feb 24

Feb 24

ZohoDay 2025 Brings Enterprise Swagger to the Lake

Zoho held its annual ZohoDays outside of Austin in the beautiful Horseshoe Bay resort. While this is a good way away from Austin proper, it…

Feb 11

ZohoDay 2025 Brings Enterprise Swagger to the Lake

Feb 11

Thomas Wieberneit

Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

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