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Thomas Wieberneit

Thomas Wieberneit

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Jul 1

The Illusion of the AI Copilot: Why Your Legacy CRM Architecture Isn’t Cutting It

For years, the enterprise software complex has sold us on a beautiful fairytale: the single source of truth. We were told that if we just…

Thomas Wieberneit

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Jun 20

Usage-Based Pricing for Copilot Is Good for Microsoft’s Investors. Read That Sentence Again.

TheStreet this week arguing that, of Microsoft’s two Copilot announcements, the shift to usage-based pricing matters more to investors than…

Thomas Wieberneit

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Jun 13

Pega’s fix for runaway AI costs: stop the agents from thinking at runtime

At its conference in Las Vegas on June 8, 2026, Pegasystems announced Pega Infinity 26, which it says will be available in Q3 2026. The…

Pega’s fix for runaway AI costs: stop the agents from thinking at runtime

Thomas Wieberneit

·

Jun 6

Don’t Step Into The Platform Trap: What Microsoft Build 2026 Could Mean for Your Next AI Stack…

Microsoft Build 2026 produced two announcements that, read together, describe something more interesting than the usual conference launch…

Thomas Wieberneit

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Jun 2

Your Sales Funnel Is an Architectural Disaster, And How to Change This

The contemporary B2B sales landscape is currently drowning in its own engineering achievements. For the past decade, the holy grail of…

Thomas Wieberneit

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May 22

Zendesk’s Specialist Bet Is the Right One; and Here’s What Would Make It a Moat

If you only read the press releases, Zendesk Relate 2026 told a strong, clean story. The era of the chatbot is over. Welcome the Autonomous…

Zendesk’s Specialist Bet Is the Right One; and Here’s What Would Make It a Moat

Thomas Wieberneit

·

May 22

Zendesk’s Specialist Bet Is the Right One; and Here’s What Would Make It a Moat

Zendesk’s Specialist Bet Is the Right One; and Here’s What Would Make It a Moat

Thomas Wieberneit

·

May 15

SAPphire 2026 — What SAP actually did for CX

SAP Sapphire 2026 was a major platform announcement, a competitive shot at ServiceNow, a coherent acquisition story across Reltio , Dremio…

Thomas Wieberneit

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May 6

The AI Content Trap: Multiplying Mediocrity at Scale

Marketing has always suffered from a volume addiction; however, the advent of generative AI has turned a bad habit into a terminal…

Thomas Wieberneit

·

Apr 29

SAP Draws a Perimeter around Agentic AI and What That Means for the Rest of US

The most consequential enterprise AI governance document published this year arrived in late April with surprisingly little fanfare. SAP’s…

Thomas Wieberneit

Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

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