Thomas Wieberneit – Medium

Thomas Wieberneit

The Great GenAI Divide: Debunking the Myth of 95% Failure

These days, we are drowning in conflicting information about the value of generative and/or agentic AI. I, myself am researching for good…

Oct 31

The Great GenAI Divide: Debunking the Myth of 95% Failure

Oct 31

Wheels Up, CX Down? Decoding the Suitcase-Customer Experience Connection

Given this title, you probably wonder what the relationship between a suitcase and customer experience could be.

Oct 23

Wheels Up, CX Down? Decoding the Suitcase-Customer Experience Connection

Oct 23

SAP Connect 2025: Unpacking CX, AI, and Does Cinderella Finally Get to Dance?

Before immersing myself into SAP Connect 2025 , I had a number of questions that I would like to get answered during the event. These…

Oct 8

SAP Connect 2025: Unpacking CX, AI, and Does Cinderella Finally Get to Dance?

Oct 8

CPQ, Meet Price Optimization: Your Revenue Lifecycle Just Got Serious

On October 1, 2025, Conga announced its intent to acquire the B2B business of PROS , following PRO’s acquisition by Thomas Bravo . At the…

Oct 3

CPQ, Meet Price Optimization: Your Revenue Lifecycle Just Got Serious

Oct 3

AI Agents: Finally, a Digital Assistant That Doesn’t Just Sound Smart?

So, the time of agentic AI has come?

Sep 19

AI Agents: Finally, a Digital Assistant That Doesn’t Just Sound Smart?

Sep 19

Beyond the Hype: Unlocking GenAI ROI in the Enterpriseand

My past two column articles on CustomerThink dealt with how to determine the return of agentic investments whether agentic AI delivers at…

Aug 22

Beyond the Hype: Unlocking GenAI ROI in the Enterpriseand

Aug 22

Beyond the Box: How Moving Companies Fail at Customer Experience

The other day, I got robbed.

Aug 8

Beyond the Box: How Moving Companies Fail at Customer Experience

Aug 8

Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?

As it should be well-known by now, Microsoft fired around 9,000 employees in July, after doing some smaller layoff rounds already in 2025…

Aug 1

Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?

Aug 1

Zoho goes all in with AI — bold or inevitable?

On July 17, 2025 Zoho launched Zia LLM and deepened its AI portfolio with agents, an agent builder, MCP support and an agent marketplace.

Jul 24

Zoho goes all in with AI — bold or inevitable?

Jul 24

Agentforce 3 — finally ready for the enterprise?

On June 23, 2025, Salesforce announced Agentforce 3 , the third iteration of its Agentforce platform. Agentforce 3 is a major upgrade to…

Jun 28

Agentforce 3 — finally ready for the enterprise?

Jun 28

Thomas Wieberneit

Thomas Wieberneit

Helping businesses to improve in Digital Transformation, Customer Engagement, Customer Experience, CRM, Innovation

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